Nationals Announces Partnership with Post



Wed Jan 22, 2014

The National Senior Games Association is excited to announce its partnership with Post Shredded Wheat. They have designed a promotion and awareness campaign about Senior Games through a new demonstration sport campaign and a grant opportunity for athletes to compete in a 2014 qualifying State Senior Games. This campaign aims to help seniors live life to the fullest by eating right and staying active.

Post Shredded WheatStarting January 22 - February 24, 2014, Post Shredded Wheat, with the help of fans across America, will petition the NSGA to add a new demonstration sport into the National Senior Games. Americans can help choose the new demonstration sport for the 2015 National Senior Games presented by Humana by visiting www.PostShreddedWheatGames.com where voters will choose from among five sports – fencing, judo, power walking, soccer or weightlifting. Deadline to vote for the new sport is February 24, 2014.

Post Shredded Wheat Team Coach, television and film actor Ralph Macchio, (aka The Karate Kid) will invite Americans to vote on which demonstration sport athletes could face in a 2014 State Senior Games, as well as in the 2015 National Senior Games. 

In addition to the sport campaign, adults over the age of 50 will be eligible to get in the game by visiting the website and entering for the chance to win a grant to compete in an eligible 2014 State Senior Games and join Team Post Shredded Wheat. Winners will receive:

  • One individual 2014 State Senior Games registration fee
  • Team Post Shredded Wheat gear (T-Shirt and gym bag)
  • One month’s supply of heart healthy Post Shredded Wheat

Deadline to submit entries for the grant is February 24, 2014.

The Huntsman World Senior Games is a member of the National Senior Games Association and acts as a qualifier for the Summer National Senior Games.

About Post Foods, LLC

Post has enriched the lives of consumers, bringing quality foods to the breakfast table since thecompany’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com.

About National Senior Games Association (NSGA)

The NSGA is a non-profit corporation dedicated to promoting healthy and active lifestyles for athletes age 50 and over. The Association is a recognized multi-sport organization of the United States Olympic Committee and is comprised of member organizations who conduct state or national multi-sport competitions; these competitions serve as qualifiers for the biennial Summer National Senior Games. The 2015 National Senior Games Presented by Humana will be held July 3 – 16 in Bloomington/Minneapolis/St.Paul, MN and more than 11,500 athletes are expected to participate. For more information, visit www.nsga.com.

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